Influencer marketers work in digital marketing agencies, in-house marketing teams, or as freelancers. They primarily operate online, using platforms like Instagram, TikTok, YouTube, and blogs. The job often involves working remotely or attending events for influencer collaborations.

An influencer marketer partners with social media influencers to promote products, services, or brands. They create campaigns, negotiate deals, and measure the effectiveness of influencer collaborations. Their goal is to drive brand awareness and sales through authentic influencer content.

An influencer marketer is creative, social, and highly adaptable. They enjoy working with diverse influencers and brands and have a keen eye for trends. People who thrive in fast-paced, digital environments and have strong networking skills often excel in this career.

Influencer marketers need strong communication, negotiation, and relationship-building skills. They should understand social media trends, analytics, and content creation. Being data-driven and having knowledge of digital marketing tools is also essential for campaign success.

Influencer marketers can earn between $50,000 and $120,000 annually, depending on experience and location. Those working for large brands or managing multiple high-profile campaigns can earn upwards of $150,000. Freelance influencer marketers can earn more, especially when managing several clients.